Browse Category by Ecommerce

active benchmarking of competitors and other e-commerce sites is more effective in improving the features and functionality of an e-commerce solution.Changing rules of e-commerce website design and development


Importance of Branding for E-Commerce Businesses

E-commerce businesses are becoming a reliable way to buy products online. Branding plays a direct role in improving chances of e-commerce business success. An increasing number of global customers are switching to e-commerce sites to purchase everything from groceries to apparel, and electronics to lifestyle products. The e-commerce industry has completely transformed the way in which consumers around the world access products and services. It has suddenly brought a world of options to the fingertips of end users. The future seems bright for the e-commerce industry, with major players branching out into newer product categories frequently (thus setting the standards for smaller brands).

For e-commerce businesses, things are going well enough, but the competition is also fierce. New e-commerce brands are launching every day and persistently trying to get a foothold online. When it comes to branding, e-commerce companies are leaving no stone unturned. In this scenario, it is vital that you build and implement a high quality branding strategy for your e-commerce business. Continue Reading


Digital Global Marketplace – Benefits of Buying and Selling Online

A B2B online digital marketplace connects buyers and sellers globally. It enables businesses to list products, and sell to an international customer base. It lets businesses of all sizes list their products and services for free. It is a platform that lets businesses create product pages, and uses its own channels to promote and market the products. It is a global platform that enables the buying and selling high quality products and services online.

Buying and Selling Online

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Low Risk Mutual Funds yet High Return

Why do we invest money in a particular business? It is a question that you should answer first before you start any kind of business. Successful investors always remember to include every detail on their planning activities– and they have answered every vital question that they should address first. Read further if a Low Risk Mutual Funds yet High Return investment vehicle really exists.

You invest money for profit. Thus, you need to consider investments that can give you a high return. You might consider gambling your capital in a stock market, where every cent can be doubled or tripled, depending on market conditions. Since stocks could be easily acquired and sold, it is one of the viable options that you may consider in choosing an investment portfolio.

High Return High Risk

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Mutual Fund – An Introduction and Brief History

Each one of us does not have the expertise or the time to build and manage an investment portfolio. There is an excellent alternative available – mutual funds. A mutual fund is an investment intermediary by which people can pool their money and invest it according to a predetermined objective.

Shares Units Proportionate to Initial Investment

Each investor of the mutual fund gets a share of the pool proportionate to the initial investment that he makes. The capital of the mutual fund is divided into shares or units and investors get a number of units proportionate to their investment. Continue Reading


Long Term Value Investing Mutual Funds

Years ago trading was usually an activity carried out by wealthy individuals from families that had likely been wealthy for generations. It wasn’t uncommon for the corporations of old to be owned and controlled by the members of a single family. However, over time the markets began to accommodate institutions comprised of groups of investors. This type of trading also evolved to involve different types of investment possibilities that served the interests of a variety of companies and people particularly for long term value investing savings goals.

Pension Funds

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Currency Trading Proceed With Caution

The key to a successful portfolio is diversification. One of many areas an individual can invest in is currency trading. Using the foreign-exchange rate, two currencies are compared to determine one currencies value compared to the other. The simple laws of supply and demand apply even in the foreign exchange market. A currencies value will increase when demand rises above the currently available supply.

When demand falls below the available supply the value will decrease. The demand for any particular currency is driven by speculation on the future of that currency. The speculation is based on factors like the gross domestic product GDP and business activity. In general, the higher the interest rates the higher the return on an investment. The foreign-exchange market exchanges billions of dollars on a daily basis. Commonly a bank is used for any forex trading to ensure that exchange rates are accurate. Continue Reading


How To Protect Your Identity Online

safe is you right ecommerce securitySurfing the Internet is a daily occurrence for an increasing number of people these days, as technology expands and online services continue to grow. Many people go online to carry out banking transactions, shop, check e-mail, and catch up on news. That’s why it’s more important than ever to protect your identity online while surfing the web. As identity theft becomes more prevalent, it’s necessary for everyone to be extra vigilant to protect your identity online – before it gets into the wrong hands.

Every time you go online and conduct some type of transaction, whether it is monetary or an exchange of information, you put your identity at risk. Unfortunately, criminals use the Internet too, making use of the technology to perpetrate identity theft. This type of cyber-criminal gathers personal information online and either sells it to others for profit, or uses it to his/her own purpose.

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Magento Steps Into The eCommerce Spotlight

The number of online businesses rises every day, exponentially, across the world. With so many businesses on the market, who do you think is behind the scenes, organizing all this action? For those of you who are new to the game, this global market phenomenon is commonly referred to as “eCommerce.” Like magento logo ecommerce debateeMail, but with commerce. You’ve probably heard of eBay and Amazon unless you’re still living in the dark ages!. Amazon and eBay were two of the original eCommerce platforms when the internet first made headway. In short, this platform facilitates the buying and selling of products online. It gives consumers access and retailers an avenue to sell. Magento Steps Into The eCommerce Spotlight

As the internet market evolved, defects in earlier platforms became more and more apparent. First, they were originally geared toward customers, not producers, brands, or manufacturers. Although they’re a space to sell, there’s no brand exposure or cohesion. There’s no opportunity for promotion. There’s no way for marketers to show the “big picture” of their brand on these sites, and few opportunities for B2B networking. Don’t get me wrong, platforms like are still very functional and relevant. But in light of the newer platforms, they are more appropriate for individual vendors and shoppers, not wholesale or B2B arrangements. Continue Reading


The State of Developing Nations E-Commerce

laptop storefront ecommerce debateThe State of Developing Nations E-Commerce. The use of the Internet is growing at a high speed worldwide. According to the Internet world stats website the worldwide penetration rates of the Internet is 25.6% in 2009. Under developed nations of Africa, Asia and Latin America are also showing high growth rates in Internet usage. Between the year 2000-2009, Africa shows 1,392.4 %, while Asia and Latin America show 545.9% and 890.8% growth rates respectively.

This fast growth rate in Internet usage in the developing countries affects their international trade situation highly. Nations such as India and China are now becoming among the major participants in this global business environment. They increased their competitiveness highly. Other developing nations from Africa and Latin America are also showing advancements too. Continue Reading


Outsourcing and Ecommerce Top Strategies to Make a Profit in a Recession

The recession has hit businesses badly. With many businesses teetering on the edge of extinction, the current scenario is truly a battleground where “survival of the fittest” takes on new meaning. The economic crisis is sifting the businesses that were merely riding the wave of the economic boom that preceded the crisis. Smart businesses with the acumen and determination to change challenging situations into growth opportunities will be the heroes of this fight for survival. Use Ecommerce Top Strategies to Make a Profit in a Recession.

Exploit the internet

Systematic planning and marketing can turnaround plummeting revenue and sales rates of floundering businesses. One of the most powerful tools available to every business is the internet. It is a cheap yet effective means of developing a business and expanding its client base. While many businesses are shutting down and declaring bankruptcy due to the recession, there are others trying to work it out by taking their business online.
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